How To Do Email Marketing Right

Posted by on July 21, 2011 under Home Based Business | Be the First to Comment

Successful Opt-In E-mail Advertising

Opt-in email address lists truly are a highly potent method. The greatest advantage of an opt-in list is that you no longer really have to loose time waiting for people to get to your internet site. A powerful email address mailing list registration is simply pretty much a carte blanche invite for you to reach out to people you already know are curious about your merchandise. There are things you can do in order to make your email marketing strategy far better , and make sure all your customers don’t use that dreaded unsubscribe hyperlink.

Enticing Subject Lines

 

The primary concern when coming up with an effective e mail marketing campaign may be the subject matter lines. This is an area simply too typically glossed over. It practically appears to be of no concern until you consider it as the best way you will get anyone to open up your correspondence. Thinking that viewers are likely to be overjoyed at having your mail messages turn up because they signed up is usually a lethal miscalculation.

Unless you have formerly obtained an outstanding status , a lot of prospects join up possessing a expectant but wary mental attitude regarding email lists. They need it to turn into a great experience , but have incredibly skeptical reservations caused by the large amount of what amounts to paper junk mail showing up regularly coming from both opt-in email lists as well as simple spam e-mail. Without an tempting , and also attractive topic line, the message might be far too quickly removed , or worse , relegated towards the junk mail file.

Start out thinking about the subject line regarding all of your e mail to be the hook for your message. Let them know how much of an vital content that you’ve awaiting them all. Be warned on the other hand , that lure is really a two-way street. It better perform or else it really is worse than just a weak topic line.

Be wary of Spam Filtering Words and phrases

 

There are specific text that will activate spam filtration systems in lot of e-mail in-boxes. Refined web surfers today are aware of the many spam e mail senders, and initialize automated filter systems to stop e-mail messages made up of phrases that tend to go with these types of transmissions. Steer clear of words and phrases such as free of charge profit and also many of these prompts as “make money as well as work opportunities from your own home. “

You can find literally hundreds of words that can be likely to activate the junk mail filter , it is difficult to avoid them all. Discovering about the set off words will be which most strongly connect with your subject theme will pin down the field a reasonable amount . Nonetheless , also I highly recommend you recommend clients to set the actual email address contact information on their own contact list so even though you may happen to make use of a junk e-mail trigger, it is going to turn up for them .

Handling

 

It is always best if you’re able to utilize a actual user name when it comes to the electronic mail . E-mail listing software programs which are generally created to guide you produce your strategy usually possess the capacity to include personalized facts directly into any suitable field parts as long as you have got them fixed up appropriately . Use the a moment to successfully add in this kind of data so that all of your emails honestly look genuine rather than looking the same as a form letter .

Generate Serious Details

 

Immediately after you get followers inside of your message it is now time for you to truly shine . Web mail promotion functions best whenever you offer your traffic practical thoughts along with tips . A couple of of the best styles I’ve gotten consist of personal insights and testimonies which often We can relate to . Almost all viewers feel the same way. An aspect of the art of making appealing web mail strategies is getting the target audience thru interesting and also enjoyable information which is really connected to the particular area of interest they signed up for .

Working with the actual Power of the actual E-mail to Deliver Subscribers to Your own personal Site The greatest internet mail promoters understand just how to employ extremely creative content material in order to display useful products and services as well as , content pieces on their own web pages .

Do not forget about that the actual real motive you are actually creating that directory to begin with is in order to get visitors to come to return to your own online business , or maybe clickthrough to your landing pages of content .

Although simply including only one or maybe more links at just the bottom of an email message may have a little bit of end results , you will in all likelihood gather substantially more interest if you offer a suggestion , and / or experience that may goes with every hyperlink , and then use the item so that you can have your visitor showing an interest in finding out precisely what is going to be on the other end of the particular affiliate link to address the particular dilemma connected with the message or maybe help all of them use a tip .

E mail promoting is definitely extremely powerful , not to mention it is without a doubt hard to be able to do incorrect . Managing it the right way , alternatively will certainly effectively provide more significant successes , and even create faithful customers that look forward to opening up all your e mail offerings any time they arrive at their email address .

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How To Use Spin Articles to Increase Website Traffic

Posted by on July 20, 2011 under Home Based Business | Be the First to Comment

As we all know, traffic is the life and blood of a website, without which there would be no profits. Peole need to be aware of what your site is offering in order to increase your traffic. One of the best ways to do that is to write and publish articles on other related websites. By publishing articles on other sites you are informing your audience about your products and also increasing your search engine rank on sites like Google. You need to create a many articles in order to receive a sufficient amount of backlinks. When you do this, your articles get published on many related sites all over the web, getting you the large number of backlinks you need to get good search engine position, So you not only have to get many articles out there, but also make sure they are of good quality. How can you possibly achieve this? Do you need to write hundreds of different articles? Yes, you can do that, but there’s a much simpler and cheaper way to do it and that is “spin articles”.

You may be wondering what a spin ready article is. A spun article is created out of an original article by randomly moving around the words/sentences to get a new variation every time it’s spun. Depending on what technique/tool is used to spin an article, you can get thousands of different variations for one original article. One way to do this is by using a software tool. These tools often do not produce the best articles. They are programmed to pick out words and swap them with synonyms, and this can result in unclear articles. They don’t make much sense. Another option, that usually produces better results, are articles rewritten by humans. Computers cannot generate the same type of articles that humans can because they cannot think they way humans do. Ultra spinnable articles can help you publish thousands of unique articles easily. This means you can have thousands of articles all over the web bringing you link juice, which ultimately helps you rank higher in Google. Search engines like Google also look at how often your site is updated, so it would be smart to frequently use the new articles on your site. Creating thousands of articles can take up a lot of time, especially since you want them to be high quality. There are now services available, like TheLeadingArticles.com, that provide your with spin ready articles to use for your different needs.

You will be supplied with a high quality article, perfect for spinning, every day including weekends. The service has a team of writers working for them, who first produce a 500+ words unique article that’s of very good quality and also successfully passes the copyscape test. Most of their articles pertain to Internet marketing, and Clickbank, or product review articles. They call it the Ultra Spinnable Articles Service because of the high number of variations each article can produce. The process goes something like this: They manually rewrite each paragraph in the original article 5 times and then again manually rewrite each sentence of each paragraph variation 5 times. This will give an awe inspiring 116,415,321,826,934,814,453,125 variations from a seed article. The service limits memebership to 300 people, so you can create as many variations as you would like without worrying about saturation..

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Learning To Change Your thinking So You Will Accomplish Your Business Objectives

Posted by on July 19, 2011 under Home Based Business | Be the First to Comment

G’Day I’m OneDumbAussie

Discovering How You Can Change Your thinking So You Will Achieve Your Business Dreams

One of the most awesome forces to ever occur is the human mind, and you can implement that in business very simply. Most people do not realize there hopes and dreams in business rest much more on what they believe every day than everything else. Anyone can learn the mechanics of doing just about any sort of business. When you think about it, we just find out or buy information that describes how to accomplish something like building a squeeze page or producing traffic to our various sites. None of those things are very difficult to learn or do, and the information is freely available for the person who needs to find it. However, as we all fully understand there is much more to being successful than the simple mechanics of executing tasks.

 

For decades, a lot has been written about the various subjects that relate to thinking, behavior and attaining goals in daily life and business. Perhaps the reason for this is that it is so deep as well as vast in scope. There are many methods to improving one’s success attitude. In terms of what works is concerned, we think that people have to spend time determining what will work the best in their particular situation. Yet not a lot will change, in general, and there will continue to be those who make an effort and give up. Effectively changing one’s practices of thought and belief is hard, at best, and it will take the kind of continual effort many people are hesitant to undertake.

 

The capacity to have self-assurance and positive self image as well as others are specifically what we are talking about in this article. We all can intuitively see and understand why these areas are so essential. Yet so many people tend to ignore these personal qualities, if they have them. Of course, it can be hard to deal with, and maybe that is why a lot of people do not for one reason or another.

 

A huge portion of people, in our unscientific opinion, engage in the action of self sabotaging of any efforts to be optimistic or attain goals. Absolutely, if a person does not trust in his or her ability to succeed, then that person will undoubtedly find a way to derail the efforts to succeed. It does require time to realign or adjust one’s thinking behavior and beliefs, but it is surely doable. True achievements, for the person with personal difficulties, will start by acknowledging the existence of these various issues. Definitely, it can be intimidating for some, but you do have the capability to turn your mind to the matters, and after that make a personal and business decision to do something.

 

You will be expected to have tolerance with this approach as real change will not come immediately; just like with business success. The ideal, we think, example can be found with creating and expanding a business. In business, you have to tackle your goals and tasks in order of top priority and importance, and you understand it takes time to cultivate a business. Hopefully most of us know that causing a total personal change practically never happens for any person. Any human being is capable of so much more than they recognize, and that is all you have to tell yourself each day. At the very least, you can know how to work with your difficulties rather than against them.

Thanks for Reading I appreciate it.

Justin Cleghorn
OneDumbAussie

I am a Baker by Trade but now I have the Luxury of being a Home Dad.
My Wife Works full time, so in between, Washing, Ironing, Making Sandwiches, Cleaning and chasing Kids and Dogs I try and spend some time Online. I am addicted to wordpress.

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A Fast And Useful Review of Underachiever Secrets

Posted by on July 18, 2011 under Home Based Business | Be the First to Comment

Underachiever Secrets is a completely new solution created by highly acclaimed online businessman, Russell Brunson. If you recognize the word, underachiever, it was a deliberate reference to Frank Kern’s and Ed Gale’s product they produced about seven years ago. Underachiever Secrets is focused on creating niche products and getting them to market but with a twist you will shortly learn. But a fascinating point is there are a lot of different methods of creating new products. The world hasn’t been shown every last method that exists. So for that reason we believe a course created by someone as successful as Russell is certainly worth anyone’s attention.
The entire purpose with Underachiever Secrets is to get you into solid profits with products you make on your own. Just for starters, there is a unique resource you will benefit from to locate profitable niches. Then you will be treated to a system that helps you develop a high converting sales letter. Russell wanted to resolve the biggest stumbling blocks folks have with creating and advertising their own products. There is a lot to learn about if you wish to make money with your own programs, or solutions. We are well aware that a great many cannot find a way to identify a good market to operate in. The final goal with Underachiever Secrets is desigining a Clickbank product you will make a profit with.
Russell is no complete stranger to building products in the online maketing niche. Russell started making his own products after learning Underachiever Mastery by Frank and Ed Gale. One very smart marketing move he did was have a go at offline promotions. Russell really made a lot of money after he began marketing and advertising off the net. After a period he then established his own training program to show others about generating products. What everything means is Russell knows what he’s speaking about, and it is based on years of solid experience.
Underachiever Secrets is his attempt to take instruction and results to a greater level. What you will see is a whole new group of methods that reflect how much online marketing has transformed over the years. What is extraordinary about Underachiever Secrets is it makes use of automation for the whole process. Everything with the very beginning stages of niche exploration through your sales letter to generating traffic to your product sales copy. Russell absolutely has brought things to the next stage in the area of building businesses on the web with your own products.
However, do not believe that is all there may be to it since you get plenty of support material which includes videos and other media. There are four elements to the software program. Two elements of this software are specialized in locating income producing markets to operate in. You will establish your website and advertise it with the last two programs in the software you receive. But Russell does indeed supply coaching using videos, and the running time for that is six hours. That essentially means you do get a lot of customized training from Russell.
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How will you Reap the benefits of Natural Breast enlargement

Posted by on July 17, 2011 under Home Based Business | Be the First to Comment

There are many factors why  ladies consult a plastic surgeon, and one of them is simply because they want to boost the way they appear, a woman’s breast is extremely critical in her confidence. The plastic surgeon you go to will understand and will embrace this reality and will explain to you how breast augmentation can increase your confidence and appearance. Breast implants can augment your chest size, lift up and rejuvenate older breasts, it can also get rid of the after pregnancy and children effects. Breast augmentation can also assist you regain your confidence and make your body appear even a lot more gorgeous.

 

Not being able to develop the proper chest size can be a reason to want to enhance the breast size to match a woman’s body. You rarely get to select items about your body and now is the ideal time to choose to have breasts that are the appropriate size for your body and your personality.. You can go as significant or as tiny as you desire. Don’t be concerned if you are not sure what size is proper for you. Cosmetic surgeons recommend that you discuss with him what your goals are and then your doctor can support guide you to your excellent size. Your physician will utilize the newest knowledge in breast augmentations to create spectacular and natural outcomes that will keep everyone guessing.

 

Much more and far more girls are selecting Natural Breast Augmentation with qualified and experienced plastic surgeons due to the fact they listen to their patients and achieves the stunning outcomes they are asking for. Plastic Surgeons personalize their consultations with each and every patient. they only program your Breast augmentation process soon after they fully understands what your goals are and what you wish to obtain. Once everyone is on the identical page then you will be on your way to achieving superior and natural results that will assist make you far more confident and really feel absolutely stunning.

 

There are plastic surgeons who are able to perform a procedure that gives you natural appealing breasts. While other people might just perform a breast augmentation by throwing an implant in the body, they demand a greater standard and believe that with skill and attention to detail Breast enhancement outcomes can be stunning. Doctors applie their understanding and encounter and give each patient the distinct and individual attention they demand to attain not great but fantastic results.

 

Following child birth and breast engorgement a woman’s breasts usually will deflate and begin to sag or show signs of premature aging. These girls typically go to a plastic surgeon asking for younger seeking, perkier, and much less deflated breasts. It is probable to have you natural shape back, with the assist of your cosmetic surgeon. To fill out your breasts implants are used to give them the appear they had ahead of your pregnancy. With this “mommy makeover” your chest size will enhance, your sagging skin will smooth out, and you breasts can appear younger and full and even lifted! If you are not certain of what size, and shape you want to attain consult your plastic surgeon he/she will be able to aid you make your selection. You may possibly discover a cosmetic surgeon who specializes in rejuvenating breasts implants, which will give you natural outcomes. By combining a Breast Augmentation with a tummy tuck you will get an entire mommy make over!

 

Often, your physician will incorporate a modest lift with breast augmentation that can further improve your results and accomplish your goals. This combined procedure can support decrease extra skin or sagging skin or even alter the size or position of your nipple if required. Your plastic surgeon can help you decide if this is necessary or will benefit you.

Article from the Natural Health Products review website.

Acquire Better Conversions Using Two Unique Writing Variations

Posted by on July 16, 2011 under Home Based Business | Be the First to Comment

It has generally been said that essentially the most lucrative skills you can learn for internet business is effective writing.The kind of writng we are dealing with is that which can produce the sale, and then presell copy is important as well. There are additional forms of writing, and every one of them are part of your marketing funnel. All you write should have a particular focus and target in your overall plan. But there are many elements of good and effective writing. You don’t need to be a creative wizard or an award winning author, either. One of the biggest secrets to improving is to create as much as you can. The only way to get better at writing anything is to write just as much as possible.

If search engine ranks is part of your online marketing efforts, then you need to get over the inclination to write for Google’s bots. It is not tough at all to write for the reader, which is incredibly important anyway, while getting your keyword phrases in the content. In fact, far too much content has a tendency to be dry, tasteless and apparently devoid of any priority for the target audience. The bottom line is you really do want people to read your content. Men and women pick up on the fine things when they read, usually, and they will comprehend even if they do not know why.

There really are just a couple of reasons why people search for or read anything at all on the net. We will discuss them a little to provide you with a better idea of how to plan your content. Many people are searching for information, and that means there is an informative aspect to what they read. But that doesn’t mean they will not appreciate reading content that is well crafted and even a little entertaining. Keep in mind that some people are very serious and others are less, and that is the key reason why you have to consider each market individually.

As web marketers, most of our visitors are not totally hard-core seekers of info. That is good news mainly because it gives you permission to use other writing devices. When you do that, it will be much more likely to be read and appreciated. So just one strategy is to make good and reasonable use of a story in your content. You can still teach people about something while using a funny story, and that may work extremely well. The most important first step is to really be aware of your market because that will enable you to make the best determination regarding your writing style.

Metaphors are generally used so many ways, and that is something that has universal appeal if it is written properly. Who is aware of when the first metaphor was ever used, but the fact that they go back so far in history should certainly tell you something. Next, you can change to a format that is more of a commentary or perhaps editorial type of expression. If you can consider your average person in your target audience, then chat with that individual in your writing; you will notice a big difference</a> in what comes out on the monitor.

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Can I Source Genuine Branded Items from China?

Posted by on July 15, 2011 under Home Based Business | Be the First to Comment

The prospect of sourcing items from China is both exciting and daunting for most sellers, so when you throw trying to source branded items into the equation, it can make an online seller very nervous!

The answer is yes, you can import branded items from China, but it’s not easy.

This is because most branded items which come out of China are fake which makes sourcing genuine brands very difficult for retailers as many suppliers will try to convince you they are the real thing.

These days, it’s not just Louis Vuitton bags and Rolex watches that are replicated and sold as genuine in China. Here is a quick list of the most common replicas to come out of China:

  • Consumer electronic goods such as iPods
  • Designer Jeans
  • Surf brand clothing like Billabong board shorts and bikinis
  • Designer spectacles
  • Perfume
  • Cosmetics and skin care
  • Computer software
  • Brand name power tools
  • CD’s and DVD’s
  • Designer jewelry

So with that many fakes out there, how can you be sure you are going to get the real thing?

  • Firstly, genuine branded goods are not cheap! Wholesale authentic branded goods are only between 5-30% discounted from the local retail price Therefore, if a supplier is offering you for example, a tube of Crème de la Mer at the same price as a tub of Nivea face cream, it’s defiantly fake!

However, be aware that some sellers of replicas know that a higher price makes their items seem more genuine so they hike up their prices accordingly.

  • You also need to check the quality of the items. Do this by ordering a sample or two from your supplier and really analyzing the item. Check for things like the quality of stitching, the quality of the print in the design, the label and care instructions (poor English is a giveaway e.g “do no wash in washing machine”, or “dry cleaner only”).

However, keep in mind, that just like suppliers know all about what retailers look for in pricing, they also know that a retailer will largely judge whether an item is genuine based on the sample they are given, so sometimes you will be sent out a sample which is of much better quality than what you will receive if you bulk buy, and for this reason, you cannot rely on the quality of a sample item to determine whether a supplier is selling the real deal (hey like I said, you can buy branded items from China, but it ain’t easy!).

  • Ask the supplier to supply photos of the stock you want to buy with their own company branding in the photo. This will prove whether they actually have the stock on site. Don’t feel like you are being pushy or rude by asking for this, as it is essential to ensure that you and your money stay safe from scammers.
  • Request to see their documentation from their manufacturer which authorizes them to re sell the branded merchandise.

If you are still unsure, the best idea is to call the branded items local or national headquarters nearest you. You can find their contact details easily by doing a Google search, and they will be able to tell you if the name of the supplier’s company is one of their licensed distributors, which will mean you can finally put your mind to ease.

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50 money making websites for 1$

Posted by on July 14, 2011 under Home Based Business | Be the First to Comment

With this money making program you get 50 fully up and working websites, fresh content weekly, video salesperson, hours and hours of top notch training materials, hundreds of dollars in bonuses all for one low price, and they will not charge you that till I’m CERTAIN your in love with it!

If you have dreams of financial freedom and making a real, decent living online then you don’t want to pass this up. With the spirit of the Holiday Season, TODAY ONLY, they are going to reduce the price for these money-making sites to the incredibly low price of just $1!

Now click the button BELOW and get started for just one little dollar, and go make yourself some money, I wish you nothing but the best!

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I found secret marketing tool!

Posted by on July 13, 2011 under Home Based Business | Be the First to Comment

I just found this internet marketing software that literally automates your online marketing. The software is called *Magic Submitter* and It gives you more free traffic at the push of a button, I was completely blown away by it. This thing is so cool. It’s like a Swiss Army knife for your online marketing. Not only does it automate the account signup process to top article directories, video sites, and bookmarking sites… It also automatically submits your content, whether it be articles, videos, or blog posts to each of one these sites at the push of a button. How cool is that?

Design vs. SEO: Can My Site Look Good And Rank Well?

Posted by on July 12, 2011 under Home Based Business | Be the First to Comment

Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Later in this article Ill show you a real case scenario and the design and SEO approach used.

Thanks to the birth of professional search engine marketers the top ranks are saturated with the pages of companies that can pay for such insight. That said its certainly possible to employ high ranking tactics in your own website. Actually the most basic tactics can move you up from an 800 position to a 300. However its the top of the scale where efforts seem almost inversely exponential or logarithmic you put a ton in to see a tiny change in rank.

How do you meld the ambitious overhauls required to attain significant ranking and NOT compromise the design of your site?

Design Cant Be Ignored

If you have an existing site youve probably tied it into your existing promotional content. Even if youve allowed your website to cater to the more free form of the net it should still be designed as a recognizable extension of your business.

The reasons for doing so are valid and cant simply be ignored for the sake of achieving a first age position can they? If your research into search optimization leaves you shuffling around thoughts of content keyword saturated copy and varying link text you are correctly understanding some of the basic pillars of search engine optimization.

And you arent alone if you have this disheartening thoughtIf I do all this SEO stuff and reach number one across the board who would stay at my site because its so stale and boring Im even embarrassed to send people there!

There are two ways to successfully combine design and SEO. The first is to be a blue chip and/or Fortune 500 company with multi million dollar advertising and branding budgets to deliver your website address via television radio billboards PR parties and giveaways with your logo.

Since chances are thats not you and certainly not me lets look at the second option. It begins with some research into your market some thoughtful and creative planning and a designer who is a search engine optimizer and understands at least basic CSS and HTML programming techniques. Or a combination of people with these skills that can work very well together.

Design is for brochures instant results are for the web

Thats not the whole truth but it will help compare and contrast design and SEO. In reality SEO needs the quantity and detail of supporting text that a brochure has but good web design has to catch a viewers attention in 5 seconds. Its pretty difficult to read and absorb the content of an entire brochure in less than 5 seconds.

Search engines need rich related appropriate changing and poignant content. And for them to rank you all of that must be on your pages. But if its not well organized and broken down into bite size chunks no one is going to bother learning about what youre offering.

Construction 101- Attractive Design and SEO

Sadly its very difficult to optimize a site without completely overhauling it. Youll soon understand why. Design and SEO must be strongly rooted into every aspect of each other possessing a true symbiotic relationship. Lets look at a simplified example of this. Lets say you are optimizing a page for the keyword phrase pumpkin bread recipe.

From a design standpoint Pumpkin Bread Recipe would be the heading for the page in a nice readable font with the words perhaps an orange-brown color. And lets add a fine green rule around it.

There are many ways to create that simple colored heading. However there is only one way that is best for both design and SEO. That is to use Cascading Style Sheets or CSS. In addition that line of code containing Pumpkin Bread Recipe needs to be as close to the top of the page as possible (which CSS also allows).

To a viewer the recipe text might be read more if it were located to the right of a photo of a buttered piece of pumpkin bread on a small plate next to a lightly steaming cup of coffee.

SEO needs to read that ingredient list and baking instructions. Search engines now understand on a rudimentary level that the ingredients are indeed related to the optimized words- pumpkin bread recipe.

Additionally it would take many extra lines of code to make a table in this example if you didnt use CSS. Search engines dont like extra code. In fact given enough times that extra code will make the keyword phrases seem less important and hurt rank.

Note: In the page code a few thousand characters more than you need to get all of that content organized would normally just add to your page load time and might be acceptable. But to a search engine that time can really add up. It wont read through page after page site after site billionth after billionth character of unimportant code to find the relevant text. Therefore the less code the better your chances. Moral- Less code more content.

SEO usually means REDO

In the previous pumpkin example CSS will eliminate the need for almost any extra code at all and provide the means to place the text to the right of the photo.

Now imagine that someone had already created this page but done so using other programming methods. The page could very well be W3C compliant well programmed and got the job done. However without designing and programming for optimization as in the above illustration the end result would have no significant rank compared to others that do.

You can be sure that there exist at least 30 web sites built to rank for the keywords pumpkin bread recipe. Note- why did I use the number 30? Its safe to assume if youre not on the first three results pages of a search youre not being seen.

While this is a simple example hopefully you understand that it would be impossible to optimize this simple page without redoing it. This isnt always the case but extrapolate this into detailed multiple pages in an entire website and the issue is greatly magnified.

Aesthetic Importance vs. Traffic

Everyone has an idea of what they want their site to look like. The pretty factor- splash pages cool flash and graphics must now be justified as to their importance to the bottom line. If you want/need to establish an online presence you will have to make some compromises in these areas.

Understand exactly the role your site should play in your company marketing.

Ask- What is the goal of your website and who is its audience? Is it for existing clients to see? Is it to reach new clients? To venture into yet untapped market segments?

Ask- How strongly do your other marketing efforts promote your site?

Ask- Is your website an extension of your existing collateral that must reflect the same graphical look?

Ask- Is your website meant to assist to your sales force or is it your sales force?

Chances are you wont have any single answers. Thats ok. It will give you some meat for your designer/SEO to digest and develop a solution for you.

Real case of Design balanced with SEO and salability

If you sell jewelry solely online you must have a catalog of exceptional photography and detailed high-resolution close up images. But you must be optimized and rank well if you want to sell any of that jewelry.

If such a company approached me with this project my recommendation would be this: If you sell a product people have to see that product. Lots of good images. The site should be slick and sheik and easy to navigate. The home page has to capture the buyers attention. If its very expensive jewelry the site should have a lot of class and elegance. If its home made jewelry the site shouldnt look home made.

However as you have no store front if the online community cant find you youre business will fail. So Id have a very optimized home page with some discussion of the quality of your product the history of your company etc. This is also great sales copy. Ad a few special catalog pieces with descriptions below some smartly placed gifs jpegs and readable type graphics built out of CSS and youve got a cool to look at content rich well optimized layout.

Id make the link to your catalog very obvious and prominent. Note the catalog is not the homepage. Id also include subsequent well written in depth pages about the history of some specific pieces. Load them with targeted keywords and a few images. Again make your catalog link very prominent. In doing so youre creating relevant content for search engines AND providing additional pages that can rank.

The catalog can be database driven simple and changeable and you have the foundation to build your search rank.

Planning Your Site

If your designer is not a search engine optimizer hire one to work with your designer from the initial development stage of your site. If you would like a visible presence that is not dependant on traditional marketing efforts to get your name around then you will have to optimize.

However with advances in html and css text itself can be a very flexible and attractive design element with endless possibilities. Site optimization consists of some rigid unbendable rules. It can be intertwined successfully with very creative and attractive design. If your Designer and SEO arent the same person or company make sure they have the same close working relationship.