Are You Utilizing Social Network Marketing To Expand Your Home Business?

Posted by on October 23, 2011 under Home Based Business | Be the First to Comment

If you are in the home business industry then you are well aware that the success of your business really is going to depend on getting a regular flow of leads into your sales funnels. For some time now social network marketing has become one of the most successful ways to create leads.

These are powerful marketing methods, take Facebook for example, they get almost as much traffic as the Google search engine. There are also other sites such as Twitter and MySpace, plus Linked In. Using these networks we can literally connect with thousands of people across the globe, plus these sites offer very specific targeting options. Relationships are of course the building blocks of our business model, and if you want to sell products and recruit, then it’s vital you know how to build quality relationships with people.

Without this important element in your business then its very likely that you won’t get very far in your business, period. It’s honest to say that every marketer should pay attention to social media promotion within their business structure, so what is the proper way to do this?

One of the first obvious uses is getting in contact with people that are already interested in our industry, take Facebook for example there are hundreds of groups created by network marketers. There’s nothing stopping you from joining up with these groups and getting involved, with the aim to make new connections for your business. This offers you the chance to build relationships with people, it’s important to note that you shouldn’t use it to spam your opportunity like so many people do online. You should always offer value and build relationships before you pitch your deal. In the offline world the chances are if you had just met someone for the first time, it wouldn’t go down well if you instantly tried to sell them something, things work the same online, it’s all about human communication.

Facebook marketing also offers paid marketing in the form of pay per click. This is a very powerful way to generate traffic to your offer and it’s fast. Right now the competition is pretty low as well, much like the Google a few years back. They also offer some very specific demographic targeting options which enables you to get much higher click through rates and conversions, therefore maximising your return on investment.

Another social network to consider is Twitter, you can build a following of likeminded people very easily and a lot of the process can indeed be automated, using something like Tweet Adder, it will look for people tweeting about keywords that you define and automatically follow you. You should always follow the same protocol and make sure that you are not spamming, but rather offering value. If you have your own blog then Twitter is a great place to tweet your blog post, the more people you have following you, the more fast traffic you can generate.

Using the principles of attraction marketing on the social networks you really can get some fabulous results, there are many marketers who get thousands of visitors each day from the social networks alone, without doing any seo.